Tips for Taking Better Photos | Enhancing your Online Presence

Professional, high-quality images are critical to your small business marketing and branding strategy. When people hear information, they're likely to remember only 10% of that information three days later. If a relevant image is paired with that same information, people retain 65% of the information three days later.

Visual content is more than 40X more likely to get shared on social media than other content types.

Facebook posts with images see 2.3X more engagement than those without images.

Tips for Taking Better Photos
Lens: The lens is an essential piece for taking a good photo. Carrying your phone in your pocket or purse often leaves the screen grimy with fingerprints, food, etc. Be sure to wipe your lens off with a cloth, or even your shirt before taking a photo. This small step can turn a blurry photo into a much crisper image.

Angle: It's a habit to grab your phone and shoot from shoulder-height. But especially when it comes to product photos, it is important to change your perspective! When taking pictures of food, consider an angle that puts you "eye-to-eye" with that cheeseburger (or cookie!); for apparel or smaller merchandise, make a flat lay, and take a picture from a bird's-eye view. 

Light: When possible, always take your photos where natural light is available. This might require creating a little photo set up by a window or door, but the additional sunlight is worth the hassle!

Burst: If you have a moving subject and want to get the perfect shot, hold down the button to take a photo, and your phone will enter burst mode and take multiple shots in a row. You can then scroll through this set of shots later, select the perfect one and discard the rest. Taking a video and screen-shotting the ideal frame is another way to achieve the perfect shot on a moving subject. 

High-angle and natural light make this ice-cream sandwich from the KreeMee look even more delicious! (For National Chocolate Chip Cookie Day.)