Menu
South Dakota Retailers Association
  • Advocacy
    • Legislative Lineup
    • Bill Summaries
    • Bill Tracker
    • Fee Proposal Chart
    • Political Donations
    • SD Legislature
  • Training
    • ServSafe
    • ServSuccess
    • Alcohol & Allergen Training
    • Workplace Training
  • Events
    • ProStart Invitational
    • Best Bagger Competition
    • Employment Law Seminars
    • Spring Customer Service Seminars
  • Business Resources
    • Business Start Up | SD GOED
    • Buyer's Guide
    • Retail Prophet Magazine
    • Tax Information
      • Sales Tax Report Municipal
      • Sales Tax Report State
    • Workforce
      • Workforce Tips
      • Employer Resources
      • Training and Credentials
    • Consumer & Business Trends
    • News
  • Foundation
    • Scholarships
    • ProStart
    • Restaurant Ready
    • Give Back
  • Membership
    • Join Us!
    • Member Services
    • Member Awards
    • Member Directory
    • Member Login
  • Advertising
  • About Us
    • Meet Our Staff
    • Board of Directors
    • Where It All Started
      • Past Presidents
    • Contact Us
  • Advocacy
    • Legislative Lineup
    • Bill Summaries
    • Bill Tracker
    • Fee Proposal Chart
    • Political Donations
    • SD Legislature
  • Training
    • ServSafe
    • ServSuccess
    • Alcohol & Allergen Training
    • Workplace Training
  • Events
    • ProStart Invitational
    • Best Bagger Competition
    • Employment Law Seminars
    • Spring Customer Service Seminars
  • Business Resources
    • Business Start Up | SD GOED
    • Buyer's Guide
    • Retail Prophet Magazine
    • Tax Information
      • Sales Tax Report Municipal
      • Sales Tax Report State
    • Workforce
      • Workforce Tips
      • Employer Resources
      • Training and Credentials
    • Consumer & Business Trends
    • News
  • Foundation
    • Scholarships
    • ProStart
    • Restaurant Ready
    • Give Back
  • Membership
    • Join Us!
    • Member Services
    • Member Awards
    • Member Directory
    • Member Login
  • Advertising
  • About Us
    • Meet Our Staff
    • Board of Directors
    • Where It All Started
      • Past Presidents
    • Contact Us

SOUTH DAKOTA RETAILERS ASSOCIATION | ONLINE RETAIL JOURNAL

Tips for Taking Better Photos | Enhancing your Online Presence

9/2/2020

1 Comment

 
Professional, high-quality images are critical to your small business marketing and branding strategy. When people hear information, they're likely to remember only 10% of that information three days later. If a relevant image is paired with that same information, people retain 65% of the information three days later.

Visual content is more than 40X more likely to get shared on social media than other content types.

Facebook posts with images see 2.3X more engagement than those without images.
Tips for Taking Better Photos
Lens:
 The lens is an essential piece for taking a good photo. Carrying your phone in your pocket or purse often leaves the screen grimy with fingerprints, food, etc. Be sure to wipe your lens off with a cloth, or even your shirt before taking a photo. This small step can turn a blurry photo into a much crisper image.
Angle: It's a habit to grab your phone and shoot from shoulder-height. But especially when it comes to product photos, it is important to change your perspective! When taking pictures of food, consider an angle that puts you "eye-to-eye" with that cheeseburger (or cookie!); for apparel or smaller merchandise, make a flat lay, and take a picture from a bird's-eye view. 

Light: When possible, always take your photos where natural light is available. This might require creating a little photo set up by a window or door, but the additional sunlight is worth the hassle!

Burst: If you have a moving subject and want to get the perfect shot, hold down the button to take a photo, and your phone will enter burst mode and take multiple shots in a row. You can then scroll through this set of shots later, select the perfect one and discard the rest. Taking a video and screen-shotting the ideal frame is another way to achieve the perfect shot on a moving subject. 
Picture
High-angle and natural light make this ice-cream sandwich from the KreeMee look even more delicious! (For National Chocolate Chip Cookie Day.)
1 Comment
collabfunction link
9/19/2024 03:01:54 pm

Collab Function specialize in B2B, and B2C event planning and management, association management, B2B lead generation, and marketing that converts. For more details visit https://collabfunction.com/

Reply



Leave a Reply.

    SDRA Online Seller Resources

    Let us help you navigate the ever changing online marketplace. 

    Archives

    July 2024
    May 2021
    February 2021
    December 2020
    November 2020
    October 2020
    September 2020

    Categories

    All
    Getting Started
    Online Sales

    RSS Feed

QUICK LINKS:  2024 ANNUAL REPORT  |  CONTACT US
Copyright South Dakota Retailers Association.  All Rights Reserved.
320 E. Capitol Ave.  |  Pierre, SD  57501  |  Phone: (605) 224-5050
SDRA Logo