More and more video content is being watched now than ever before. With social media being a destination for nearly all consumers, adding video content is a great way to reach and engage with your followers. A few essential tools and tips will ensure your production comes together with ease and little intimidation!
First, start small! Luckily, almost all of us have a video camera in our pocket. Using the camera on your phone is a great way to start shooting videos and become comfortable with the process. For example, do a quick tour of your store, a behind-the-scenes look to your nightly food specials, or shoot a timelapse of putting together an outfit! The more you explore your phone's offerings, the more confident you will be creating video content.
Second, add a little extra. Once you feel comfortable shooting video, consider adding music or audio. Programs like iMovie (Apple) or Movie Maker (Windows) make it simple to add an audio track to your production. These programs also make it easy to piece together multiple clips to create one video.
If you plan to talk during your video, make sure you're in a quiet place and test your speaking volume before you begin. It might be worth investing in a small microphone to plug into your phone. At SDRA, we use an external microphone and a free iPad teleprompter app called PromptSmartLite. These tools guarantee that our audio and content are clear.
Finally, keep it short! In a world of constant information, try to keep your videos quick and fun.
But the best way to develop strong video content is to start shooting! Play around with different techniques available on your phone, explore the video editing software and be creative with what you want to feature.
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