Menu
South Dakota Retailers Association
  • Advocacy
    • Legislative Lineup
    • Bill Summaries
    • Bill Tracker
    • Fee Proposal Chart
    • Political Donations
    • SD Legislature
  • Training
    • ServSafe
    • ServSuccess
    • Alcohol & Allergen Training
    • Workplace Training
  • Events
    • ProStart Invitational
    • Best Bagger Competition
    • Employment Law Seminars
    • Spring Customer Service Seminars
  • Business Resources
    • Business Start Up | SD GOED
    • Buyer's Guide
    • Retail Prophet Magazine
    • Tax Information
      • Sales Tax Report Municipal
      • Sales Tax Report State
    • Workforce
      • Workforce Tips
      • Employer Resources
      • Training and Credentials
    • Consumer & Business Trends
    • News
  • Foundation
    • Scholarships
    • ProStart
    • Restaurant Ready
    • Give Back
  • Membership
    • Join Us!
    • Member Services
    • Member Awards
    • Member Directory
    • Member Login
  • About Us
    • Meet Our Staff
    • Board of Directors
    • Where It All Started
      • Past Presidents
    • Contact Us
  • Advocacy
    • Legislative Lineup
    • Bill Summaries
    • Bill Tracker
    • Fee Proposal Chart
    • Political Donations
    • SD Legislature
  • Training
    • ServSafe
    • ServSuccess
    • Alcohol & Allergen Training
    • Workplace Training
  • Events
    • ProStart Invitational
    • Best Bagger Competition
    • Employment Law Seminars
    • Spring Customer Service Seminars
  • Business Resources
    • Business Start Up | SD GOED
    • Buyer's Guide
    • Retail Prophet Magazine
    • Tax Information
      • Sales Tax Report Municipal
      • Sales Tax Report State
    • Workforce
      • Workforce Tips
      • Employer Resources
      • Training and Credentials
    • Consumer & Business Trends
    • News
  • Foundation
    • Scholarships
    • ProStart
    • Restaurant Ready
    • Give Back
  • Membership
    • Join Us!
    • Member Services
    • Member Awards
    • Member Directory
    • Member Login
  • About Us
    • Meet Our Staff
    • Board of Directors
    • Where It All Started
      • Past Presidents
    • Contact Us

SOUTH DAKOTA RETAILERS ASSOCIATION | ONLINE RETAIL JOURNAL

Tips and Tricks to Using Video | Social Media and Website

2/23/2021

0 Comments

 
More and more video content is being watched now than ever before. With social media being a destination for nearly all consumers, adding video content is a great way to reach and engage with your followers. A few essential tools and tips will ensure your production comes together with ease and little intimidation!
First, start small! Luckily, almost all of us have a video camera in our pocket. Using the camera on your phone is a great way to start shooting videos and become comfortable with the process. For example, do a quick tour of your store, a behind-the-scenes look to your nightly food specials, or shoot a timelapse of putting together an outfit! The more you explore your phone's offerings, the more confident you will be creating video content.

Second, add a little extra. Once you feel comfortable shooting video, consider adding music or audio. Programs like iMovie (Apple) or Movie Maker (Windows) make it simple to add an audio track to your production. These programs also make it easy to piece together multiple clips to create one video.

If you plan to talk during your video, make sure you're in a quiet place and test your speaking volume before you begin. It might be worth investing in a small microphone to plug into your phone. At SDRA, we use an external microphone and a free iPad teleprompter app called PromptSmartLite. These tools guarantee that our audio and content are clear.
​
Finally, keep it short! In a world of constant information, try to keep your videos quick and fun.
But the best way to develop strong video content is to start shooting! Play around with different techniques available on your phone, explore the video editing software and be creative with what you want to feature.
0 Comments



Leave a Reply.

    SDRA Online Seller Resources

    Let us help you navigate the ever changing online marketplace. 

    Archives

    July 2024
    May 2021
    February 2021
    December 2020
    November 2020
    October 2020
    September 2020

    Categories

    All
    Getting Started
    Online Sales

    RSS Feed

QUICK LINKS:  2024 ANNUAL REPORT  |  CONTACT US
Copyright South Dakota Retailers Association.  All Rights Reserved.
320 E. Capitol Ave.  |  Pierre, SD  57501  |  Phone: (605) 224-5050
SDRA Logo