Meet Our Staff!

Our attentive and welcoming team is comprised of seven talented in-office staff members and five resourceful regional representatives.

​While the seven, Pierre based in-office staff work hard to provide information, services, and advocacy to our 4,000 members, the five regional reps are out in the field serving and representing the interests of every member business in their respective territories.

Have a question or concern? Reach out to your regional representative for an in-person visit, contact the home office at (605) 224-5050, or email us by clicking one of our links below. We look forward to assisting you!
Email Nathan
Nathan Sanderson
Executive Director
Dr. Nathan Sanderson is the Executive Director of the South Dakota Retailers Association, one of the country’s oldest and largest trade associations. In this capacity he represents 4,000 retail businesses and is responsible for directing the Association’s operations; supervising budgeting, programs, and services; and leading legislative efforts on a state and national level.

He previously served as Director of Policy and Operations for the State of South Dakota, overseeing eight different departments for Governor Dennis Daugaard. Before his time in the Governor’s Office, Dr. Sanderson was Director of Policy for the South Dakota Department of Agriculture and taught U.S. history at the University of Nebraska.

The author of two books, Dr. Sanderson is a South Dakota native, graduating from Lake Preston High School. He holds a bachelor’s degree in Agricultural Education from South Dakota State University, a master’s degree in American History from the University of Indianapolis, and a Ph.D. in History from the University of Nebraska. He lives in Pierre with his wife and son.
Kecia Beranek
Northeast Regional Rep.
Serving Brown, Campbell, Clark, Codington, Day, Edmunds, Faulk, Grant, Hand, Hyde, Marshall, McPherson, Potter, Roberts, Spink, Sully and Walworth counties

Kecia Beranek was born and raised in Freeman, SD and then went on to graduate from Black Hills State University. After, she was hired to work for the Deadwood Chamber of Commerce and Visitors Bureau. After leaving Deadwood, Kecia and her parents bought a Steakhouse in St. Lawrence SD. She also owned a small fundraising company where so sold candles to non profits for fundraising. Kecia worked for a State wide ag organization before becoming the Executive Director for On Hand Development serving all Hand County.  

She lives in Miller with her husband, Joe, and two young boys Lincoln and Miles. They love hunting, camping, grilling, golf, and spending time on their farm.
Email Karin
Karin Hansen
West River Regional Rep.
Serving Bennett, Butte, Corson, Custer, Dewey, Fall River, Haakon, Harding, Jackson, Meade, Pennington, Perkins, Shannon and Ziebach counties
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Karin Hansen has been the West River Representative since 2010 and she enjoys meeting and visiting with her 1,000 members. After finding her way through her territory, she loves the windshield time in both “Ranch Land” and the Black Hills. Prior to joining the SDRA team, she worked for a local NBC affiliate selling advertising. Upon graduating from SDSU with an Apparel Merchandising degree and an Econ minor, she moved to Portland, OR where she had an internship with Nordstrom and later managed the Personal Shopping department.
 
Karin lives in Rapid City with her husband Eric, and two young sons Fletcher and Reggie. They love all the outdoor activities the Black Hills has to offer. 
Email Tammy
Tammy Harmon
Administrative Assistant & Training Program Coordinator
Tammy Harmon keeps everyone pointed in the right direction and keeps the team on track! In addition to administrative duties, she coordinates SDRA’s training programs, including ServSafe. During the busy legislative session, Tammy assists with tracking bills and coordinating schedules for the legislative team.

She has held administrative and bookkeeping positions for over 15 years, having worked for many different industries including construction, insurance/investment and state government, most recently in the South Dakota Department of Agriculture. Tammy likes providing good customer service to our members and the people who utilize the ServSafe programs.

Tammy lives in Pierre.
Mary Kate Hoiten
South Central Regional Rep.
Serving  Aurora, Bon Homme, Brule, Buffalo, Charles Mix, Davison, Douglas, Gregory, Hanson, Hughes, Hutchinson, Jerauld, Jones, Lyman, Mellette, Sanborn, Stanley, Tripp and Todd counties

Mary Kate Hoiten graduated in December 2022 with a degree in Ag Business from South Dakota State University. With experience in past sales internships, she is looking forward to serving businesses in the South Central Region. 
 
Mary Kate grew up in Montrose and graduated from Montrose High School in 2019. She now lives near Emery and enjoys spending her free time on the farm, tackling DIY projects around her house, and spending time with friends and family. 
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Email Corey
Corey Hybertson
Eastern Territory Regional Rep.
Serving Beadle, Brookings, Clay, Deuel, Hamlin, Kingsbury, Lake, McCook, Miner, Moody, Turner, Union and Yankton counties

​Corey Hybertson has years of experience working with retail, bars, and restaurants. A gifted salesman, he's sold beer, radio ads, liquor, and even ag products. He loves working with businesses in South Dakota, and has a huge passion for SDRA's advocacy work; businesses deserve a voice!

Corey was born in the Winner area, then moved to Rapid City, where he graduated from Stevens High School. After high school, he moved to Sioux Falls. He enjoys golfing, being on the lake, and traveling. Corey resides on Lakes Golf Course in Wentworth, SD with Representative Jaime Hybertson, his two daughters Elizabeth and Kelsey, and his stepson Dalton Reiff.
Email Jaime
Jaime Hybertson
Minnehaha & Lincoln Regional Rep.
Serving Minnehaha and Lincoln counties
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​Jaime Hybertson has been with SDRA since 2014, with a short break between to manage a retail store and a family bar/restaurant. From this experience, Jaime feels as though she can better relate to those she serves.
 
Jaime received a bachelor degree in social work and criminal justice from South Dakota State in 2001. She then became a social worker for South Dakota; where she was employed for 12 years.  Originally from Chester, South Dakota, she grew up working at the Hillside Resort, Broadwater Resort, Lake's Bar and Grill and Hef's. She is no stranger to the restaurant world, and also loves her "retail" therapy! Jaime resides on Lakes Golf Course in Wentworth, SD with Representative Corey Hybertson, her son Dalton Reiff and stepdaughters Elizabeth and Kelsey Hybertson. In their free time, they love to travel.
Email Donna
Donna Leslie
Policy Director
Donna Leslie is SDRA’s Policy Director, which covers some diverse ground. She helps members find answers to questions regarding laws, regulations and other issues; writes most of the articles for the association’s magazine; tracks legislative and regulatory action at the State Capitol; keeps members up-to-date on changes in laws and regulations; and coordinates the association’s scholarship program.

Donna loves the variety, challenges and continual opportunities to learn new things that come with working at SDRA. Prior to coming to work for SDRA, Donna worked in TV and radio news reporting. She lives in Pierre with her husband. 
Email Caleb
Caleb Nugteren
Communications Director
Caleb Nugteren is the association's hub for all things design and marketing. His responsibilities include designing the Retail Prophet, video production, and social media management - among many other things. With a diverse background in past extracurriculars and activities, like Student Council, NHS, and a past position on National Famers Union's National Youth Advisory Council,  Caleb draws from past experiences and applies them to his work.

A 2019 graduate of Canistota High School and a 2022 graduate of Southeast Technical College in Media Design Technology, Caleb is excited to bring fresh ideas and new perspectives to the South Dakota Retailers Association. Caleb lives in Pierre and enjoys music, spending time with friends and family, and all things design.
Email Brenda
Brenda Paul
Finance Officer & Human Resources Manager
Brenda Paul has been the Finance Officer and Human Resources Manager for the South Dakota Retailers Association since May of 2013. She is responsible for managing the accounting programs for the South Dakota Retailers Association, SDRA Services Corporation, SDRA Education Trust, SDRA PAC and Open for Business Ballot Question Committee.

Before joining the association, she worked for Stulken, Petersen, Lingle, Walti & Jones, LLP preparing tax returns and performing financial statement audits. She is a University of South Dakota graduate with a bachelor’s degree in accounting and has earned her CPA certificate.

She lives in Pierre with her husband Loren and pug Lucy. They have two grown sons, two daughters-in-law and three grandchildren. They enjoy walking around town, especially along the river, and camping.
Email Seanna
​Seanna Regynski
Membership & Member Services Director | SD ProStart Coordinator
Seanna Regynski's title is a long way of saying that she works directly with our members and ensures the services the association provides are relevant to business owners. As the ProStart Coordinator for the state she provides guidance and support to ProStart teachers, and hosts an amazing statewide culinary competition for students.

She has worked in various positions throughout her career, but her passion for SDRA members has been strong since joining the association in 2011. Seanna takes great joy in assisting business owners with their needs and helping them save on business services.
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Seanna lives in Pierre, with her husband Bill. She has two grown daughters and loves to play golf, kayak and workout.
Email Carrie
Carrie Wheelhouse
Card Services & Events Coordinator
Carrie Wheelhouse has been given the unofficial title of "credit card guru." Since 2015, she's ensured all association events run smoothly, all the while making sure attendees are having a great time! She says the best part of her job is connecting  with members state-wide and learning their stories.

She received a bachelor’s degree from South Dakota State University in General Studies with concentrations in Science, Math, Engineering, Business and Wellness - quite the mouthful! Originally from Hot Springs, she is a true west river girl at heart.

Carrie is married to Daron, with three girls – Hannah, Brystal and Cora. The family stays extra busy with their own business, Wheelhouse Auto Body, but spends their free time floating on the boat, taking part in the Oahe Fastpitch Association, and watching the girls play sports/dance.
SDRA Info Email
Governor Robert S. Vessey
SDRA Founding Member & Office Icon
​South Dakota's seventh Governor, Governor Robert S. Vessey, was among the founding merchants of the South Dakota Retailers Association in 1897. His statue is part of the South Dakota Trail of Governors and is located just outside the main entrance to the SDRA office in Pierre.

In his free time, Vessey (the statue) likes to experiment with his clothing choices. You can follow along on his fashion/costume journey on our Facebook and Instagram pages.