South Dakota Retailers Anticipate Strong Holiday Shopping SeasonSouth Dakota Retailers Association - SDRA 11/20/2018
South Dakota businesses are looking forward to a strong holiday shopping season, according to the South Dakota Retailers Association. With high consumer confidence being reported by many national organizations, low unemployment and increasing wages, retail businesses are gearing up for excited holiday shoppers.
“We’re hoping for a good November and December,” said Ann Thomsen of Erv’s Furniture in Bowdle. “Business has been steady and once the farmers get out of the field we expect it to be up, so we’re optimistic about the Christmas season.”
In a recent survey of its membership, the vast majority of South Dakota Retailers Association members expect 2018 to exceed last year.
“All year has been better than last year, and we are looking for a good Christmas season as well,” said Gerard Faini, owner of Faini Designs Jewelry Studio in Sioux Falls. “Our most popular holiday event is a Ladies Night. We treat customers to a special evening during which they get to create a Christmas wish list, and we make sure it gets to Santa.”
Many business owners see high consumer confidence going into the holidays and have developed promotions, deals and niche products to attract new customers.
“I am expecting a really good holiday season,” said Jenny Behlings, owner of Jenny’s Floral in Custer. “Business has been picking up steadily as the year goes along, and we’re having particular success with offering locally made home décor items that are unique and different.”
Added Jodi Meyer of Meyer Hardware Hank in Britton, "We definitely feel the effects of the farm economy, but we've had a solid year in 2018 and anticipate a good Christmas. We have several promotions planned, and Britton's annual Christmas on Parade Day is a fun event that's always a big boost for local businesses."
The South Dakota Retailers Association is one of the nation’s oldest and largest trade organizations, representing almost 4,000 businesses across the state.