South Dakota Retailers Association
320 E. Capitol Ave. / PO Box 638
Pierre, SD 57501
Phone: (605) 224-5050 / 1-800-658-5545
Fax: (605) 224-2059
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As the chief salaried executive of the South Dakota Retailers Association, Shawn Lyons:
- Directs the operations and activities of the Association as a whole
- Advises and makes recommendations to the Officers and Board of Directors regarding budgeting, basic policies, programs and services, and all other aspects of the operation of the Association
- Serves as the Association's chief lobbyist during the state Legislative Session
- Is responsible for handling SDRA's involvement with state and federal agencies and Congress
Presents seminars on retail issues such as shoplifting, bad checks, and retail trends
Brittney is responsible for:
- Developing new membership services
- Administering existing membership services
- Overseeing efforts to improve existing membership services
- Maintaining membership records
- Handling communications with members on all member services
- Working directly with service providers
- Working with the Association's Member Services Committee
Carol Nowak is responsible for:
- Handling all billing and accounts receivables
- Overseeing all purchases
- Preparing invoices and membership renewal statements
- Handling payroll and accounts payable
- Preparing the annual budget
- Working with the Association's Investment Committee and Philanthropy Committee
Donna Leslie is responsible for:
- Researching answers to member questions on laws and regulations
- Producing Association publications
- Monitoring legislative and election activities
- Coordinating SDRA's annual scholarship application and selection process
- Assisting with the Association's Train the Trainer program for alcohol licensees
- Maintaining the Association's web site
- Working with the Association's Legislative Committee, Scholarship Committee, ProStart Committee, Golf Tournament Committee, and Awards Committee
MEMBER SERVICES ASSISTANT & PROSTART COORDINATOR
- Handling day-to-day operation of the Association's credit card processing program
- Assisting the Member Services Director in administering and promoting services
- Coordinating the Association's ProStart program
- Coordinating the Association's annual PAC golf tournament and pheasant hunt
EXECUTIVE & LEGISLATIVE ASSISTANT
Melisa Forest is responsible for:
- Administering the ServSafe (food service training) and CAST (alcohol training) programs, including scheduling classes, class registration, certification paperwork, and maintenance of the databases for each program
- Planning and coordinating the Association's Annual Meeting, board meetings, and committee meetings
- Handling arrangements and registrations for seminars
- Assisting with monitoring of legislative proposals and action
- Working with the President's Club sponsorships and activities
- Assisting with our Legislative Ambassador, Retailer of the Year and Scholarship programs
REGIONAL REPRESENTATIVES
Christine ("Chris") Fester (Minnehaha & Lincoln Counties)
Dana Haley (Southeast & South Central)
Karin Hansen (West River)
Wesley ("Wes") Malsom (Northeast)
- Call on prospective members
- Make annual calls on current members
- Handle applications for SDRA member services